Perform magic in your sleep: The sleeping mask trend

The concept of ‘sleeping masks’ or overnight masks are a relatively new trend born from Korean skincare that has really surged in popularity. But the idea of leaving a face mask on your skin overnight while sleeping can make some people scratch their heads. So in this post I’ll detail the reasoning behind the sleeping mask trend before giving you some options should you wish to invest in one.

Continue Reading

Discussing Mineral Makeup ft. Youngblood Cosmetics

To many, mineral makeup is more than just a beauty fad. It can be seen as an extension to a skincare routine, based on the perceived benefits of it being healthier for our skin than traditional makeup. Although it’s a relatively recent beauty trend, mineral makeup has been used for thousands of years, its use dating back to ancient cultures like the Egyptians (think Cleopatra eyes).

But what makes mineral makeup so different to the traditional forms of makeup, and more importantly, what makes it BETTER in the eyes of many consumers?

Continue Reading

Chaylee Cosmetics: The new K-beauty hub

Korean Beauty (or K-beauty) has become such a popular field of beauty products in Australia recently, mostly due to the reputation of Korean’s having beautiful, hydrated and youthful looking skin and makeup.┬áThere have been a surge of K-beauty stockists in Australia as a result, one of the most recent being Chaylee Cosmetics.

Continue Reading

Harnessing the power of Hyaluronic Acid: HydroSkin Care

Hyaluronic Acid (HA) seems to be one of the ‘gold-standard’ ingredients in skincare. We all know that HA is meant to be great for adding hydration to our skin, but do we all know why and how, or even how to use it properly? You’d be surprised how many don’t, and I have to admit that before this, I was one of them. You may even encounter some people who will go so far as to say, ‘Acid? I’m not putting acid on my face!’ But you know, I don’t blame them! HA is just one of those buzzwords that gets thrown around everywhere without a proper explanation of what it is or how it works.

Continue Reading