There is no denying that ‘green beauty’, ‘natural’ and ‘organic’ based beauty products are on the rise in popularity across the consumer market and have been for quite some time now. Once a rarity, now our shop displays are littered with products that claim to be on one end of the natural to organic beauty spectrum. From past events with some beauty brands, we’ve seen that sometimes, these claims are not always true (think back to the Organic Instinct scandal). Could companies be catching onto this consumer trend by labelling their products as ‘natural’ or organic to appeal to the wider audience, when in fact it could be a false statement?

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