There is no denying that ‘green beauty’, ‘natural’ and ‘organic’ based beauty products are on the rise in popularity across the consumer market and have been for quite some time now. Once a rarity, now our shop displays are littered with products that claim to be on one end of the natural to organic beauty spectrum. From past events with some beauty brands, we’ve seen that sometimes, these claims are not always true (think back to the Organic Instinct scandal). Could companies be catching onto this consumer trend by labelling their products as ‘natural’ or organic to appeal to the wider audience, when in fact it could be a false statement?
The concept of ‘sleeping masks’ or overnight masks are a relatively new trend born from Korean skincare that has really surged in popularity. But the idea of leaving a face mask on your skin overnight while sleeping can make some people scratch their heads. So in this post I’ll detail the reasoning behind the sleeping mask trend before giving you some options should you wish to invest in one.
To many, mineral makeup is more than just a beauty fad. It can be seen as an extension to a skincare routine, based on the perceived benefits of it being healthier for our skin than traditional makeup. Although it’s a relatively recent beauty trend, mineral makeup has been used for thousands of years, its use dating back to ancient cultures like the Egyptians (think Cleopatra eyes).
But what makes mineral makeup so different to the traditional forms of makeup, and more importantly, what makes it BETTER in the eyes of many consumers?
Welcome back beauties!
A skincare brand that’s based on evidence-backed ingredients, a skincare brand that is affordable in a market full of price-hiked products, a skincare brand that uses simple formulations but doesn’t compromise on quality and effectiveness? That’s what you get when you try The Ordinary skincare.
Um.. sorry about the dramatic title, that’s just the forensic scientist in me. My post may not be as dramatic as the title suggests, but I wanted to explore the controversy surrounding synthetic preservatives in cosmetics, in particular the use of parabens, and to judge with my own opinion whether this controversy and the associated scaremongering marketing tactic is justified by real science and critical judgement.
If you’re anything of a skincare junkie like me, you’ll have seen the term ‘Vitamin C’ floating around. Initially heralding as one of the most important vitamins in our diet, the skincare industry has really taken advantage of the powerful properties of this vitamin to produce topical treatments for healthy, youthful-looking skin. So, I’ve partnered with Adore Beauty in this post to describe some of the benefits of Vitamin C, and was able to knuckle down into my favourite Vit C recommendations for you to try.