Warning: This post will be very long and may evoke feelings of envy
We arrive at the Seawall Apartments overlooking Glenelg Beach. Sipping on some bubbles, I try to converse with as many Adelaide bloggers as I can, and we all await eagerly for the start of what is to be a day full of new insights, learning and socialising. Founders Nikita and Jasmine introduce Bloggers United AU and the values of their organisation. Basically, Australia is at a disadvantage when it comes to blogging events that bring together and cement it’s blogging community, and Bloggers United AU aims to fill that void. They organise events across Australia, with the help of State reps, to bring together bloggers across many categories, and to demonstrate the incredible Aussie brands making a name for themselves in the Beauty/Lifestyle industry.
Next, Adelaide reps Kate and Nici from Seduced By Beauty and Beauty and Food explain what the day entails and let me tell you, everyone’s face light right up after the talk! We then got a celebratory group photo of all the bloggers, presenters and Bloggers United girls.
The day offered demonstrations from 12 brands! Most of them showcased the incredible talent right here in South Australia, but companies outside SA were also featured. We were split randomly by taking a beautiful tote bag before walking in, which included our timetable, a notebook and pen and snacks. Bloggers with the same timetable were put into groups. I loved this format, it meant that we were able to shuffle out of our comfort zones and socialise with people we hadn’t met yet.
Firstly, everyone was given the absolute pleasure of hearing a talk given by the talented Heidi from Heidi Who Photos, who was our professional photographer for the day. All professional photos were taken by her, and her photos I used in this post are appropriately watermarked. Naturally, the day was so crazy and jam packed that I barely had time for any photos, so I’ll be using most of hers. She demonstrated the exact art of photography, and gave us all tips and tricks on how to take quality photos for our blogs. We then began our journey through the 12 amazing brand stalls.
There was a strong focus on cruelty-free and ethical brands from South Australia, which I absolutely appreciated!
The brands we were lucky to see demonstrations from were:
One of the first organic skincare companies founded in 1921 by Rudolf Steiner who developed the principles of biodynamic farming and anthroposophy, they are heavily focused on sustainable and ethical ways to achieve the skin you want. They create products from skin care, baby care, and perfume. I loved the values of Weleda and was so happy to pick up their famous Skin Food!
A relatively new company in the beauty industry, South Australian brand Kismet Jardin aim to provide consumers with effective luxury products that are built from natural ingredients. Their inspiration comes from a time before the industrial revolution where pure, precious and rare natural ingredients were pursued for the purpose of beauty. Their products range from primers, skin care and natural perfumery.
I’ve heard many great things about Davroe so was really excited to see they were demonstrating their product range. They specialise in cruelty- free vegan hair care that is sulfate and paraben free. They cater for a whole range of hair types from dry, damaged to oily. They also gave a demonstration on how to use their styling products as well. I really enjoyed this display.
Shanghai Lil and the Scarlet Fez
This company produces natural, vegan and palm-oil free personal care products. They are produced in small batches and hand made and must I say, absolutely beautifully packaged! Mark, the presenter and creator exuded his passion for his products and it was so easy to love the items he presented to us. Products ranged from absolutely delicious lip balms, skin care and cold pressed soaps.
The Runway Room
The Runway Room is an Australian owned company of cosmetics founded by makeup artist Alex Fevola. They aim to provide consumers with affordable but luxury products of high quality. Products on display ranged from lipsticks, highlighters and foundations. I wasn’t really sold on the quality and pigmentation of the products, but my pick of the range was their highlighter!
Enbacci skin care is making the rounds lately and I’ve heard really good things about the products. They are a unisex skincare company with the focus on sensitive skin types, but products are suitable for all skin types. Cruelty-free and manufactured in Australia, they use their botanical knowledge of plant-based ingredients to bring you luxury and effective skin care.
Natralus are another Australian, cruelty-free and natural beauty and health product company. They are mostly well known for their paw paw ointment. One thing I was super impressed with was that the Paw Paw Ointment contained over 80% of the active paw paw extract, much higher than the Lucas Paw Paw Ointment at 5%!
Yo-Get-It are an Australian frozen yoghurt company in Adelaide with a self-serve format. On display this day, was their new Acai Berry bowl. Now I absolutely love Acai Berry bowls so was so excited to try it! Acai berries have a huge health benefit, boasting one of the highest sources of antioxidants around, and are appropriately named a super food.
Vani-T is a South Australian make-up and tanning company that is now sold in 10 countries and has made a huge success on an international scale. The packaging for the make-up products was jaw dropping, looking like accessories more than cosmetics. They have a big focus on eco-glamour and have a huge range of mineral make-up. Their products are such high quality with amazing pigmentation. I can’t wait to get out and try their mineral powder foundation!
This is a German-based brand that have been around for about 50 years. Another brand that focuses on sustainable, cruelty-free products, they make an interesting approach to skin care. They believe that we shouldn’t be using products on our skin at night, as that is when the skin is most active in it’s regeneration cycle and would just be wasting cellular energy by breaking down the products. The demonstrator gave us an information-heavy booklet about their products which I have found a really interesting read.
REB Cosmetics is a relatively small South Australian company with another focus on vegan make-up but with a large range of products. I really enjoyed the presentation and loved exploring the products. I picked up a really beautiful warm, burnt red eyeshadow and LOVE it!
No need for an introduction here, this company is very well known! We were shown a range of hair care products across some of their daughter brands. I’m really interested to use the diamond oil from Redken and the Pureology treatment spray. Nikita also talked to us about what L’Oreal looks for in bloggers they’d like to collaborate with, so there were some good tips for us all.
We were very lucky to be supplied with Cold Pressed Juices and Ovi Hydration drinks throughout the day. On top of that, Oporto’s new menu was given to us before it’s release and it’s safe to say that their new menu is absolutely delicious!
Special Guest Appearances
This was actually my absolute favourite part of my day. We were graced with the presence of successful bloggers Jenni from Styling Curvy blog, and Hayley & Lauren from Adelady. Jenni talked about the reasons why she started blogging, sharing with us her emotional and personal battles that have shaped who she now is, and what a great woman that is. She taught us about the need to love yourself completely, and in doing so the need to stay true to your personality by being honest and writing blogs with integrity. She also made the important point that nothing is free in the blogging world, and that the products we are gifted by brands are for our hard work we put into our blogs and social media.
The girls from Adelady also touched on the importance of personal identity and how to maintain that in the blogging community. The spoke about their journey to their success and how to work with brands successfully whilst being true to yourself.
I cannot express how absolutely spoiled we were with gifts from the day. Almost all the products I was excited about in the demonstrations were included in our gifts. They were absolutely filled to the brim, and I have never, EVER struggled so hard with walking and carrying bags of products. People literally stared at me like I was a shopaholic gone mad, because of course they had no idea where or how I accrued that bags hanging off just about every limb and joint of my body. I planned to take the bus home, but once I walked about 200 metres I realised the only way I was getting home in one piece was by getting a taxi. It was so hard to get a good photo of everything we received so here is my best.
I’ll also give a breakdown of what we received and from what brands
Here is some of the massive amounts of skin care I received from Enbacci, Elucent Skin Care, Kosmea, Dr Hauschka, Nuxe, Weleda, Kismet Jardin, RosehipPLUS, Uriage, Rituelle, Bitchinskin.
A range of make-up and tanning products from brands such as Vani-T, Manicare, Glam by Manicare, NYX, Shanghai Lil and the Scarlet Fez, Furless, Poni Cosmetics, Nude by Nature.
Various hair care products from Redken, Matrix, Pureology, Davroe, and bhave.
Dental and miscellaneous products. I was gifted the TANDA candle, Blinc mascara and nail polish at the pre-event brunch. I would have had more food and drink to photograph but I.. ahhh… something happened to them. I love the notebook, seeds and the two bath bombs and I can’t wait to use them.
Well, my mammoth post is now over. I’m sorry it’s so long, but it was so hard to keep it short while having so much to talk about. I am so blessed that I got an invitation to this event. I met so many beautiful and interesting women, I gained a tonne of product knowledge, and I got to meet some of the people behind awesome Aussie brands. I absolutely loved my day and I cannot thank Nikita, Jasmine, Kate or Nici enough in words.
If you’d like to know more about Bloggers United AU, you can follow them on Instagram, but I’m sure you do already.
Love Fel x